Startup School for Seniors
Turn your business dream into reality
Qualified mentors – who have been there and done that along their own business paths – will guide you through your business journey
You’re never too old to start in business
Forget seeing age as a hindrance; it’s a huge asset. We’ll go over the structure of the course. Then we’ll focus on you and what brought you here. There will be some (easy) homework to reinforce what we’ve discussed each week.
Customers and your Business Ideas
We will find out who in the world needs your business. What problem does it overcome? We’ll suggest who your customers are and how to find them. You’ll try out your ideas.
and the Competition
We’ll discuss what you do and what the competition does. Devise a one-page business plan. We’ll find out how your customer manages without you. You’ll plan your first offer for your first customer.
Marketing and Branding
What’s your USP? You’ll be shown how to be different and get in front of your customers. We’ll unlock the secrets of social media. You will be able to explain your uniqueness in one sentence.
We discuss how money works in your business. How you fund it, the different business models, how much you pay yourself and getting help. You will learn to create a simple financial model.
We’ll discuss some of the things business owners worry about, sometimes unnecessarily. Different legal entities, protecting your intellectual property, trademarks and copyright, buying a website, public liability, and health and safety – all will become clear.
All Change, Pivoting
It’s become the byword during the pandemic, but you will learn how and when it’s wise to pivot your business. You need more customers, but where can you get them? Scaling the business – is it what you want? Time for reflection and celebrating change.
It’s all about money and a celebration
Where did all the time go? A celebration of senior businesses. Brief recap on what we’ve learned. Support mechanisms. Keeping in touch and building the community. Goodbye but only for now. Library of Good Things – handy tips to keep you focused.